In its description of the new initiative, the Danish Industry Foundation points out that the world is undergoing exponential development and change and the repercussions of the current pandemic, Brexit, trade wars, technological disruption and, not least, climate change. With the COVID-19 vaccine now rolling out, the world will begin to reopen. But what will that reopening entail and how will the current challenges affect Denmark’s ability to compete globally? How can we future-proof Denmark?
These questions, and others, are of great resonance for Audientes and our plan to roll-out our self-fitting and affordable hearing aid to the millions of people around the world suffering from hearing loss. Hailing from Denmark, being the preferred partner in the world for our partner and customers is paramount to our future success.